Having endured lockdown for seven weeks, British people have become quite resourceful at keeping themselves busy in many varied ways. The diverse trends how people are occupying themselves has had a demand impact across a multitude of businesses, not least corrugated packaging.
Listening to friends and families, interests have spread across fitness, decorating and home learning; be that students catching up on vital studies, or those looking to learn new things such as cooking, gardening or sign language.
This has impacted on our customer requirements, and these current trends have been replicated in the work that we have been doing to help businesses keep the nation busy and keep the nation moving.
We have previously mentioned the increase in demand for boxes for PPE, hospital equipment and also food packaging, but there has also been in rise in demand for other packaging, some more unexpected than others.
Keeping fit has seen the demand for bicycles increase as well as other fitness equipment. We have seen a significant increase with customers that sell all sorts of exercise equipment.
Another customer has seen an increase in gardening products and plants being sold as we all turn to our gardens during these warmer days in lockdown to see how green fingered we are and it seems we are also turning to refurnishing our homes. An increase in packaging for furniture has risen as we turn to the internet to order new items for around the home, now that we have the time to look around our surroundings and see how we can improve it.
In addition, an online beer club has seen its orders, and therefore ours, increase by 100% and we have been working with several drink retailers to support the increase in, or introduction of brand new, ecommerce ranges.
Not surprisingly, there has also been an increase throughout all ecommerce customers as more people are ordering online as they are unable to go shopping on the high street.
We continue to support a wide variety of sectors in British industry and look forward to helping many more as we hopefully see more businesses re-opening and safely declaring that Britain is back in business.