In today’s fast-paced marketing world, it is easy for businesses to get lost in the crowd, especially if they are not willing to step outside of the box. While many companies are embracing online marketing, there is still a place for paper and print marketing in a business. One strategy that helps set businesses apart from others is die cutting.
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As e-commerce sales continue to rise, so do the standards of packaging. Consumers value an easy, fun unboxing experience, and why shouldn’t they? After spending their hard-earned money, they expect the box and any other packaging essentials to only contribute to their purchase experience, not serve as a barrier.
Packaging is largely about trust – trusting that when you purchase something, it will arrive to you safely, on time and intact. Unfortunately, on occasion, damage to packaging and items does occur, either through poorly packaged boxes, or during transit time. This can cost businesses time, money, and in some cases, loyal customers. Unfortunately, due to issues within the supply chain, businesses cannot ensure that every shipment will go unscathed every time, however, here are some ideas you might find to prevent shipping damage.