What exactly is Shelf Ready Packaging?

SRP is Shelf Ready Packaging which is bulk-packaging for products that, as the name suggests, comes ready-merchandised. In just a matter of seconds a packaged product can go from being delivered, to displayed in store.

Why should your retail company embrace Shelf Ready Packaging?

Cases24 has embraced the production of Shelf Ready Packaging over the last 10 years and now produce a number of different SRP lines for our customers. Below are 5 reasons why your company should also embrace SRP.

1.SRP is easily identified

SRP provides the perfect canvas for your products so that you can enhance your branding message. Done well, it is great space for advertising your product, allowing customers to engage with it more. Your packaging should always be used as an extension of your product, following your branding, using the same logos, colours and text as your product. Most people are likely to notice the SRP before they notice the actual product.

2.SRP can be quickly opened

Due to the many different perforations that can be offered for SRP, it’s easy and quick to open and have them ready for display in moments. It used to be that traditional retail packaging would often require case cutting, which took up a lot of time and effort. SRP has eliminated the requirement for knives completely, and now has easy to tear strips for a neat opening and impressive display of your products.

3.SRP is easy to display

SRP’s have never been easier to replace or re-stock due to little unpacking and set-up and therefore this should cut down on labour time and costs significantly. Due to the branded packaging it is also much easier and faster to identify the products when they’re being stored. It also makes for faster stock counting as you’re able to see the products much quicker due to their branding on the box – rather than having to search for print on the box or open the box to see the product inside.

4.SRP makes it easier to shop

SRP makes products much more visible and easier to identify, especially with well-known and up and coming brands. Therefore, it makes shopping so much easier for the consumer, who is able to spot their product sooner when approaching a shelf.

As long as the case for your SRP is sturdy, not too deep and in keeping with your brand, then you can’t go far wrong.

5.SRP is better for the environment

SRP is generally made from corrugated cardboard which is very easy to flatten and recycle. Also, if your company uses less packaging materials to make SRP’s more compact, you will fit more products onto one pallet, which means fewer delivery trucks on the road which is also better for the environment. Another added benefit is also that less warehousing space is needed due to their compact size.

Want to know how shelf ready packaging can help your business? Contact Cases24 and see how we can help you.

^[1] Efficient Consumer Response | Retail Ready Packaging | 2016